Estratégias, Expressões e Experiências de Marca.

Passion and Transformation

Passion and Transformation

1 de Jan de 2011

THE CHALLENGE THE DREAM PROJECT Imagine a brand born with a huge challenge: to represent the Passion and Transformation of a city and an entire country, and project these values to the rest of the world. A brand that must express unity. Inspire achievement and optimism. Avoid clichés and present Rio de Janeiro as the site of the largest sporting event in the...

Designer brigadeiro sweets.

Designer brigadeiro sweets.

22 de Nov de 2010

One of Brazil’s favorite sweets, the brigadeiro, made from the finest Belgian and French chocolate. That’s the recipe of the Brigadeiro Bistrô, which redesigned this traditional sweet with a hint of sophistication. To transform this idea into a brand, we looked for inspiration to the classic paper liners that envelop the sweets. The “hand made”...

Natura UNA, sustainability with beauty and sophistication.

Natura UNA, sustainability with beauty and sophistication.

4 de Nov de 2010

Natura, one of the leading companies in the area of sustainability, wanted to launch Una: a premier make-up line that combines state-of-the-art skin care with natural ingredients. Outstanding and sophisticated products that enhance each woman’s unique beauty. The brand’s goal is to illuminate beauty without any predetermined notions or...

ABP’s Professional Communication Stand Out award

ABP’s Professional Communication Stand Out award

2 de Dec de 2009

The “ABP’s Professional Communication Stand Out” award happened last  monday (november 30th) at Copacabana Palace hotel. The award  exists since 1983 and it’s – alongside Caboré – one of the most important awards in the market. For the first year, design showed up as a  category and Tatil took the prize! Running with us were Ana Couto and...

Folha ganha Leão de Bronze

Folha ganha Leão de Bronze

24 de Jun de 2009

Tátil won the Bronze Lion in Cannes Lions 2009. The winner project was Natural Media, which is a dry leaf which receives different graphic art through a process of laser engraving. The Natural Media leaves were considered a product with low environmental impact, and had been rewarded for its originality. The result of Tatil’s project is a product which...

Folhas – Cannes 2008

Folhas – Cannes 2008

20 de Dec de 2008

Desafio Em 2008, com o objetivo de discutir o papel do design como ferramenta para transformar o futuro, a Tátil foi convidada para apresentar, no Festival de Publicidade de Cannes, um workshop chamado Designing Naturally. Era preciso criar um convite original, que refletisse os princípios naturais e despertasse o interesse, misturando baixo impacto ambiental...