Estratégias, Expressões e Experiências de Marca.

Natura UNA, sustainability with beauty and sophistication.

Natura UNA, sustainability with beauty and sophistication.

4 de Nov de 2010

Natura, one of the leading companies in the area of sustainability, wanted to launch Una: a premier make-up line that combines state-of-the-art skin care with natural ingredients. Outstanding and sophisticated products that enhance each woman’s unique beauty. The brand’s goal is to illuminate beauty without any predetermined notions or...

Coca-Cola – Coletivo

Coca-Cola – Coletivo

15 de Nov de 2009

Challenge Coca-Cola wanted to build on existing NGOs in communities throughout Brazil, a space to develop collectivism, optimism and transformation through technology, using as its premise the idea of ”build with”. The goal was to turn good ideas into businesses, and invest in the future of these communities in a...

Folha na capa da Folha

Folha na capa da Folha

11 de Nov de 2009

Saiu na Folha desta semana: mesmo com a crise, nós, brasileiros, queremos continuar consumindo. É claro que não existe nada de errado em querer melhorar de vida e que, uma vez conquistados os confortos domésticos, fica difícil abrir mão deles, certo? O problema é que ainda não pagamos pelo custo real do que consumimos e, nesta hora, o papel do governo...

Story of Stuff

Story of Stuff

24 de Jul de 2009

For those who still haven’t seen it, “The Story of Stuff” is a film worth watching. It’s a short twenty-minute video that completely changes our point of view of how we live. Annie Leonard is an international expert on environmental sustainability as well as health issues. She has more than 20 years of experience in the investigation of factories and...