1 de Jan de 2011

THE CHALLENGE THE DREAM PROJECT Imagine a brand born with a huge challenge: to represent the Passion and Transformation of a city and an entire country, and project these values to the rest of the world. A brand that must express unity. Inspire achievement and optimism. Avoid clichés and present Rio de Janeiro as the site of the largest sporting event in the...

1 de Oct de 2004

Challenge: After overcoming the initial challenge of substituting the former Free Jazz festival, and presenting a whole new event, as for content and format, to the public of Rio de Janeiro, TIM Festival 2004 met with an even bigger challenge: win over São Paulo, a city accustomed to holding large attractions and festivals. Solution: Months before the TIM...