Estratégias, Expressões e Experiências de Marca.

Bentô; an iF design award with an innovative flavor

Bentô; an iF design award with an innovative flavor

18 de Aug de 2010

The speed of fast-food with the quality of Japanese cuisine. This unconventional combination, which formed the premises of a new Japanese restaurant brand – Bentô – was interpreted by Tátil in a project that involved branding, concept design, naming and interior design. The packaging designed with sustainability in mind earned us an iF, one of the most...

Coca-Cola – Coletivo

Coca-Cola – Coletivo

15 de Nov de 2009

Challenge Coca-Cola wanted to build on existing NGOs in communities throughout Brazil, a space to develop collectivism, optimism and transformation through technology, using as its premise the idea of ”build with”. The goal was to turn good ideas into businesses, and invest in the future of these communities in a...

Brastemp – Brand Book

Brastemp – Brand Book

15 de Dec de 2008

Challenge After 15 years using the same signature and positioning, Brazil’s leader in household appliances realized that its public had changed. It had to establish itself as an object of desire, delivering, now, more than an incomparable product – a brand that communicated what its public came to value the most: authenticity. Solution We...