4 de Nov de 2010

Natura, one of the leading companies in the area of sustainability, wanted to launch Una: a premier make-up line that combines state-of-the-art skin care with natural ingredients. Outstanding and sophisticated products that enhance each woman’s unique beauty. The brand’s goal is to illuminate beauty without any predetermined notions or...

6 de Oct de 2010

Pensamento sustentável e design inteligente. Esses foram os principais ingredientes que usamos para interpretar o desejo de inovação da Natura com o lançamento de seus novos refis. Além de gerarem menos impacto, os refis ficaram ainda mais bonitos e práticos, facilitando o seu uso pelo consumidor. Na Linha Tododia, o tema “a evolução é a rotina da...

17 de Aug de 2010

To inspire couples to nurture the cycles of love and enhance the sustainability of loving relationships; that was the challenge we shared with Natura when we set out to develop a creative concept for their new product line, Natura Amó. It took two years, a lot of reading, discussions with specialists and many brainstorming sessions to finally fulfill...

16 de Jan de 2010

Challenge Recognized and desired by their creams and perfumes, Natura wanted to bring that same brand awareness to its shampoo products. For this, Tátil embraced the challenge of revitalizing the Natura Plant line, creating a new visual identity for the packages to translate the brand positioning: a blend of technology and...

12 de Jun de 2009

Challenge: In 2009, to boost sales of its products on Valentine’s Day, Natura prepared different kits. Tátil needed to develop an innovative concept that could be unfolded in the pages of the Natura magazine, the main sales tool and marketing the products and propose a solution for special packaging. Solution: For the concept,...

20 de Oct de 2007

Challenge: To create a gift package portfolio and a line of products for Natura’s brand Crer para Ver which revealed a bit of the project’s history and reflected its values and assumptions. Created in 1995, the non-lucrative project’s goal was to join Natura’s consultants and consumers under the same cause: developing education in our...

10 de Sep de 2005

DESAFIO: O Projeto Crer para Ver sempre teve como objetivo incentivar a educação de crianças, jovens e adultos. Contudo, como a linguagem do projeto sempre foi muito infantil, um grande número de pessoas não conhecia a verdadeira amplitude do programa. Era preciso criar embalagens inovadoras, com alto valor agregado e um visual mais maduro, que comunicassem...

25 de Dec de 2004

Challenge: In 2004, Natura wished to be present in Brazilians’ Christmas with packages detached from the traditional Christmas atmosphere and that paid tribute to popular traditions. Solution: We researched traditional Brazilian Christmas celebrations, choosing chap books and woodcuttings as visual languages to interpret the Folia de Reis, O Guerreiro and As...