Estratégias, Expressões e Experiências de Marca.

FIAT Store in Store

FIAT Store in Store

12 de Aug de 2010

CHALLENGE Fiat had to create, within some of its dealerships, a premium space to work the differentials in their most luxurious models. A boutique in which the customer could have as much finesse and a complete experience with the cars on display. SOLUTION Tátil created a unique space that emphasizes the attributes of cars and...

FIAT Concessionárias

FIAT Concessionárias

14 de Jun de 2010

CHALLENGE: With the implementation of the new logo on the launch of the new manufacturer in Brazil, Fiat needed to revamp their visual identity design of showrooms. Tátil was invited to develop the design of outdoor signage, internal and ambiance of the utilities, reflecting the needs of corporate communication, promotional and brand...

Droga Raia

Droga Raia

11 de Nov de 2009

Challenge: Droga Raia wanted to create in its stores, along with Procter & Gamble, a more enjoyable and emotional shopping experience, bringing differentiation and relevance from a partnership that could potentiate and increase the brand equity, and sales of P & G categories. More than admired, Droga Raia wanted to be...

TIM Concept Store

TIM Concept Store

10 de Mar de 2007

Challenge: Uniting, in one store, the whole essence of TIM brand in Brazil: using technology to live better. The goal was to show, strategically, inspirationally and through experimentation, how TIM’s products and services could make the consumer’s life easier. Solution: A mega store in New York City Shopping Center (Rio de Janeiro) was built so as to...

Nokia Button

Nokia Button

16 de Jan de 2005

Challenge: More than 80% of all new cell phone customers are from emerging markets. With this in mind, Nokia made a strategic decision to invest massively in a merchandising platform for Latin America, thus creating a need for simple, flexible, high impact communication elements that could cope with any message or brand innovation at POS. Solution: Nokia...

P&G Extreme Golden Makeover

P&G Extreme Golden Makeover

17 de Feb de 2003

DESAFIO Mais de 50% das vendas da P&G México vinham de mini-mercados de bairro. Porém, nesses lugares, produtos como higiene pessoal e limpeza de casa – principais produtos de seu portfólio – ficavam sempre atrás do balcão. Nosso desafio foi ajudar a P&G a sair na frente da concorrência com um projeto inovador: revitalizar interna e...