Estratégias, Expressões e Experiências de Marca.

Design Brasil – Cannes 2009

Design Brasil – Cannes 2009

5 de Jul de 2009

Desafio Em 2009, a Associação Brasileira de Empresas de Design (ABEDESIGN) estaria no Festival de Cannes representando a riqueza do design brasileiro. A Tátil aceitou, então, o desafio de criar conceito, marca, stand e peças de comunicação. Solução Em plena crise econômica mundial, buscamos um conceito que expressasse a capacidade brasileira de fazer...

TIM Festival 2007 – Op Art

TIM Festival 2007 – Op Art

22 de Oct de 2007

Challenge: In 2007, for Tim Festival’s 5th edition, Tátil had to recapture and present, in a clear and intriguing way, through the event’s graphic concepts, the emotional connections that exist between people and the experience of a huge music festival. Solution: From intense research work, which included meetings with different groups, we plunged in...

TIM Festival 2006 – Street Poster

TIM Festival 2006 – Street Poster

17 de Oct de 2006

Challenge: In 2006, TIM Festival’s 4th edition gathered 32 bands at Marina da Glória, Rio de Janeiro, spreading itself in memorable performances in three other Brazilian cities: Vitória, Curitiba and São Paulo. Once again, we had to show through graphic language the democratic vitality of a festival capable of embracing every musical style. Solution:...

NOKIA Trends

NOKIA Trends

16 de Dec de 2005

Desafio Em 2004, a Nokia desejava criar uma plataforma de música e arte multimídia, capaz de gerar conexões poderosas com seus consumidores. Um público jovem, exigente, antenado e ávido por tecnologia. Nascia assim o Nokia Trends. Solução Para dar forma e vida ao Nokia Trends, a Tátil desenvolveu um complexo sistema criativo. Começou pelo nome, criando...

TIM Festival 2005 – “Wind”

TIM Festival 2005 – “Wind”

25 de Oct de 2005

Challenge: In Tim Festival’s third edition, TIM set ambitious goals to surpass earlier editions’ success. They idealized an event that would bring together established national and international music artists in Rio de Janeiro and São Paulo, with parallel attractions in the cities of Porto Alegre and Belo Horizonte. Solution: Tátil based all TIM...

TIM Festival 2004 – “Liquid Modernity”

TIM Festival 2004 – “Liquid Modernity”

1 de Oct de 2004

Challenge: After overcoming the initial challenge of substituting the former Free Jazz festival, and presenting a whole new event, as for content and format, to the public of Rio de Janeiro, TIM Festival 2004 met with an even bigger challenge: win over São Paulo, a city accustomed to holding large attractions and festivals. Solution: Months before the TIM...