10 de Nov de 2009

Challenge: Unimed is the world’s largest medical cooperative, with 378 local units that, together, hold 30% of Brazil’s health care market share. The cooperative model enables a widespread presence across all the Brazilian territory, but it also creates difficulties when aligning and managing the brand. From the concept created by the ad agency for...

14 de Oct de 2009

Challenge Baronneti, one of the most prestigious nightclubs in Rio de Janeiro, wanted to modernize and strengthen its iconic role in Rio. It was necessary to develop a new branding project, review their logo and ambiance. Solution After conducting a thorough investigation, raising benchmarks and trends, Tátil drafted a differentiating...