Estratégias, Expressões e Experiências de Marca.

Designer brigadeiro sweets.

Designer brigadeiro sweets.

22 de Nov de 2010

One of Brazil’s favorite sweets, the brigadeiro, made from the finest Belgian and French chocolate. That’s the recipe of the Brigadeiro Bistrô, which redesigned this traditional sweet with a hint of sophistication. To transform this idea into a brand, we looked for inspiration to the classic paper liners that envelop the sweets. The “hand made”...

Natura’s Crer para Ver 2007

Natura’s Crer para Ver 2007

20 de Oct de 2007

Challenge: To create a gift package portfolio and a line of products for Natura’s brand Crer para Ver which revealed a bit of the project’s history and reflected its values and assumptions. Created in 1995, the non-lucrative project’s goal was to join Natura’s consultants and consumers under the same cause: developing education in our...

Natura Natal 2004

Natura Natal 2004

25 de Dec de 2004

Challenge: In 2004, Natura wished to be present in Brazilians’ Christmas with packages detached from the traditional Christmas atmosphere and that paid tribute to popular traditions. Solution: We researched traditional Brazilian Christmas celebrations, choosing chap books and woodcuttings as visual languages to interpret the Folia de Reis, O Guerreiro and As...