18 de Aug de 2010

The speed of fast-food with the quality of Japanese cuisine. This unconventional combination, which formed the premises of a new Japanese restaurant brand – Bentô – was interpreted by Tátil in a project that involved branding, concept design, naming and interior design. The packaging designed with sustainability in mind earned us an iF, one of the most...

17 de Aug de 2010

To inspire couples to nurture the cycles of love and enhance the sustainability of loving relationships; that was the challenge we shared with Natura when we set out to develop a creative concept for their new product line, Natura Amó. It took two years, a lot of reading, discussions with specialists and many brainstorming sessions to finally fulfill...

12 de Jun de 2009

Challenge: In 2009, to boost sales of its products on Valentine’s Day, Natura prepared different kits. Tátil needed to develop an innovative concept that could be unfolded in the pages of the Natura magazine, the main sales tool and marketing the products and propose a solution for special packaging. Solution: For the concept,...

15 de Jan de 2008

Desafio: Atenta ao crescimento do mercado de isotônicos no Brasil, disputado por marcas como Gatorade e H2Oh, a Coca-Cola decidiu reinventar a categoria com o lançamento de i9 Hidrotônico. Com uma linguagem gráfica que remetia ao universo noturno, sem conexão com as ocasiões de consumo desejadas para o produto, a campanha de lançamento de i9 acabou...

11 de Jun de 2007

Challenge: Schincariol, Brazil’s 2nd largest beverage brand, decided to join the competitive Brazilian juice market. In 2006 there were more than 15 brands competing for more space in points of sale and in people’s minds and hearts. Solution: After thorough investigation into the icons associated with the relationship between this product and the consumer,...

10 de Sep de 2005

DESAFIO: O Projeto Crer para Ver sempre teve como objetivo incentivar a educação de crianças, jovens e adultos. Contudo, como a linguagem do projeto sempre foi muito infantil, um grande número de pessoas não conhecia a verdadeira amplitude do programa. Era preciso criar embalagens inovadoras, com alto valor agregado e um visual mais maduro, que comunicassem...

16 de Apr de 2003

Challenge: Develop a special package for the young female market, which took into consideration exclusive content, related to fashion and music, celebrating the partnership between Nokia and Melissa in 2006. Solution: Inspired on the punk naïf universe, Tátil created a reusable package, using, as a graphic resource, a large collage of drawings made by hand...