11 de Oct de 2011

O sonho de todas as marcas é construir uma mitologia, uma história, uma relação que vai além dos seus produtos e serviços e transforma consumidores em fãs. Algumas fazem isso com muito sucesso, a ponto de ter seus nomes tatuados na pele, comunidades espalhadas por todo o mundo, uma legião de defensores. A Harley Davidson é um dos exemplos mais...

22 de Nov de 2010

One of Brazil’s favorite sweets, the brigadeiro, made from the finest Belgian and French chocolate. That’s the recipe of the Brigadeiro Bistrô, which redesigned this traditional sweet with a hint of sophistication. To transform this idea into a brand, we looked for inspiration to the classic paper liners that envelop the sweets. The “hand made”...

28 de Jul de 2009

Fred Gelli participates today in the 1st International Conference on Design MOB (mobilization object Brazil) in São Paulo. The event, which is a partnership between Brazil and Object Apex Brazil, will be held between the 28th and 30th of July. The event brings together, among the guests, top names in domestic and international design. Among them, Tucker...

5 de Jul de 2009

Desafio Em 2009, a Associação Brasileira de Empresas de Design (ABEDESIGN) estaria no Festival de Cannes representando a riqueza do design brasileiro. A Tátil aceitou, então, o desafio de criar conceito, marca, stand e peças de comunicação. Solução Em plena crise econômica mundial, buscamos um conceito que expressasse a capacidade brasileira de fazer...

20 de Dec de 2008

Desafio Em 2008, com o objetivo de discutir o papel do design como ferramenta para transformar o futuro, a Tátil foi convidada para apresentar, no Festival de Publicidade de Cannes, um workshop chamado Designing Naturally. Era preciso criar um convite original, que refletisse os princípios naturais e despertasse o interesse, misturando baixo impacto ambiental...

15 de Dec de 2008

Challenge After 15 years using the same signature and positioning, Brazil’s leader in household appliances realized that its public had changed. It had to establish itself as an object of desire, delivering, now, more than an incomparable product – a brand that communicated what its public came to value the most: authenticity. Solution We...

20 de Oct de 2007

Challenge: To create a gift package portfolio and a line of products for Natura’s brand Crer para Ver which revealed a bit of the project’s history and reflected its values and assumptions. Created in 1995, the non-lucrative project’s goal was to join Natura’s consultants and consumers under the same cause: developing education in our...

11 de Jun de 2007

Challenge: Schincariol, Brazil’s 2nd largest beverage brand, decided to join the competitive Brazilian juice market. In 2006 there were more than 15 brands competing for more space in points of sale and in people’s minds and hearts. Solution: After thorough investigation into the icons associated with the relationship between this product and the consumer,...