11 de Oct de 2011

O sonho de todas as marcas é construir uma mitologia, uma história, uma relação que vai além dos seus produtos e serviços e transforma consumidores em fãs. Algumas fazem isso com muito sucesso, a ponto de ter seus nomes tatuados na pele, comunidades espalhadas por todo o mundo, uma legião de defensores. A Harley Davidson é um dos exemplos mais...

2 de Dec de 2009

The “ABP’s Professional Communication Stand Out” award happened last  monday (november 30th) at Copacabana Palace hotel. The award  exists since 1983 and it’s – alongside Caboré – one of the most important awards in the market. For the first year, design showed up as a  category and Tatil took the prize! Running with us were Ana Couto and...

11 de Nov de 2009

Challenge: Droga Raia wanted to create in its stores, along with Procter & Gamble, a more enjoyable and emotional shopping experience, bringing differentiation and relevance from a partnership that could potentiate and increase the brand equity, and sales of P & G categories. More than admired, Droga Raia wanted to be...

10 de Nov de 2009

Challenge: Unimed is the world’s largest medical cooperative, with 378 local units that, together, hold 30% of Brazil’s health care market share. The cooperative model enables a widespread presence across all the Brazilian territory, but it also creates difficulties when aligning and managing the brand. From the concept created by the ad agency for...

14 de Oct de 2009

Challenge Baronneti, one of the most prestigious nightclubs in Rio de Janeiro, wanted to modernize and strengthen its iconic role in Rio. It was necessary to develop a new branding project, review their logo and ambiance. Solution After conducting a thorough investigation, raising benchmarks and trends, Tátil drafted a differentiating...

24 de Jun de 2009

Tátil won the Bronze Lion in Cannes Lions 2009. The winner project was Natural Media, which is a dry leaf which receives different graphic art through a process of laser engraving. The Natural Media leaves were considered a product with low environmental impact, and had been rewarded for its originality. The result of Tatil’s project is a product which...

15 de Dec de 2008

Challenge After 15 years using the same signature and positioning, Brazil’s leader in household appliances realized that its public had changed. It had to establish itself as an object of desire, delivering, now, more than an incomparable product – a brand that communicated what its public came to value the most: authenticity. Solution We...

15 de Feb de 2008

Challenge: For 100 years, the Cataguazes-Leopoldina System, originated from a small electric energy generation and distribution company from Minas Gerais State’s Zona da Mata region, has been growing and consolidating itself as a strong electric energy group, with great investment potential. Growth created a challenge: align and unite the brand and its...