From the natural packaging of fruit to the powerful attraction of flowers: Seeking inspiration in natural forms.
In 1988, as an Industrial Design student at the PUC-RJ University, Fred Gelli worked as an intern at the the Universidade de Viçosa, studing packaging designed by Mother Nature. This was the beginning of a totally innovative idea at that time: applying natural principals and strategies to create smarter products and packaging.
Instead of glue, packaging that facilitated recycling. Instead of complicated designs, formats that required fewer resources.
At the 1992 Earth Summit in Rio de Janeiro, when recycled paper became all the rage, Tátil was already a veteran in sustainable resources and production. This philosophy, which became the company’s signature brand, led to an invitation in the early 1990s to create a special line of packaging for the Body Shop in London.
Enduring Project Principles
Work hard to create something simple.
Designs that allow for transformation or that extend the life cycle of a product.
Don’t contradict but respect the design possibilities of the actual materials, as these will react.
A factory of innovative ideas.
From creating original ideas to the discovery of polypropylene.
For more than 10 years, Tátil had its own factory to create signature products and manufacture solutions that couldn’t be produced by regular printers at the time. One of these inventions was the Mini-Pollock, a machine that sprays jets of various ink colors from encapsulated recycled paper pens. The machine created unique pieces and allowed for the discovery and use of new materials.
A Sensory Experience. Design that talks to the senses. Emotion as the glue.
More than an object, more than a word, emotion is the key ingredient that makes people remember a certain brand very fondly.
Surprising design and ideas that move people and give brands a more human touch are the essence that have sustained Tátil’s projects, ever since it created the very first packaging made from recycled paper; an intuitive, authentic and unique approach that goes beyond designing creative products and solutions. We give brands the opportunity to be truly experienced.
Transforming the physical office into an experiential space.
In 2002, Tátil moved into its current headquarters in São Conrado and invested the same kind of delight, joy and cooperation into designing its office space as it normally reserves for its projects. A visit to the office is quite the experience. In the same year, with the expansion of the mobile phone market in Brazil, Tátil accepted the challenge to create and manage the expressions for two major brands: TIM and Nokia, becoming the leading Latin American expert in Point of Sales and the creation of a global identity for major institutional events.
Design and Branding. Emotion and depth. Form and function endowed with intelligence.
Today we are a leading design and branding company, with offices in Rio de Janeiro and São Paulo; our portfolio includes clients such as Natura, Unimed, Brastemp, Procter & Gamble, Nokia, Coca-Cola and TIM. We have developed branding tools that help to create strong brands and lend our products a strategic intelligence. We increasingly believe in design as a innovative and sustainable element, capable of reinventing the future, offering companies and brands more than a competitive advantage, by offering them a memorable place in the hearts of consumers.
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