Estratégias, Expressões e Experiências de Marca.

O que fazemos

Brand Strategy, Expression and Experience.

We design the strategy. We materialize the expressions. We invite people to experience.

  • Strategy

    Immerse in the universe of the brand. Understand the economic, social, environmental and cultural context. Reveal its purpose. Realize its capacity to be relevant and generate value.

    Design a series of strategic guidelines and involve the leaders of a company.

    • Soul
    • Branding
    • Inspiration
    • Products
      • BrandChip® (essence, values, personality, benefits and positioning of the brand);
      • BranDirection® (definition of the pillars and attributes of the brand);
      • Brand architecture;
      • Brand launch strategy;
      • Dissemination of the brand – workshops;
      • Brand focus groups;
      • Guidelines for working in a sustainable fashion;
      • Guidelines for events and sponsorships;
      • Concepts for operating with proprietary and non-proprietary platforms;
      • Business management guidelines.

  • Expression

    Interpret and translate the strategy into the visual, verbal and sensory expressions. Research language, find references and promote dynamics that capture the spirit of an era.

    Create guidelines for Visual, Verbal and Sensory Expressions in the form of manifests and manuals, both on-line and off-line.

    • Body
    • Design
    • Materialization
    • Products
      • Brand (symbol, logo, tagline, descriptive);
      • Naming;
      • Visual Language – Colors/Textures/Photography;;
      • Verbal Language – Tone/Vocabulary;
      • Brand Manifest;
      • Brand book

  • Experience

    An invitation to experience. Find the junction between strategy and expression and apply this to communication, points of sale, events, digital media and packaging.
    • Encounter
    • Interaction
    • Involvement
    • Products
      • Point of Sale
        • Segmentation strategy, retail steps, store mapping and space hierarchy
        • Communication concepts for POS
        • Space design and architecture
        • Store design
        • Concept stores
        • Signage systems
        • Furniture and Shop in Shop
        • Merchandising portfolio
        • Print resources and brochures
        • Merchandising Manual
      • Packaging
        • Guidelines for developing sustainable packaging
        • Product/structural design for primary and secondary packaging, and logistics.
        • Graphic design
        • Biomimichry projects
      • Events
        • Concept
        • Set Design
        • Interior design
        • Art direction
      • Corporate Communication
        • Communication concepts
        • Corporate Communication
        • Guidelines for corporate communication resources