20 de Jun de 2008

Desafio Reafirmar o compromisso da TIM com a música e o orgulho de levar ao público brasileiro a 6ª edição do prêmio, mergulhando, para isso, no rico universo de Dominguinhos. Letras simples, mistura de ritmos, composições que representam a música brasileira sem fronteiras e falam ao coração. A Solução Com um enfoque mais institucional,...

22 de Oct de 2007

Challenge: In 2007, for Tim Festival’s 5th edition, Tátil had to recapture and present, in a clear and intriguing way, through the event’s graphic concepts, the emotional connections that exist between people and the experience of a huge music festival. Solution: From intense research work, which included meetings with different groups, we plunged in...

20 de May de 2007

Challenge: To honor, in the prize’s 5th edition, samba itself, designing a concept that told the story of one of its biggest composers: Zé Ketti. Solution: To reproduce the honoree’s universe, creating relevant content, we traveled back in time, seeking inspiration in the visual culture of the 60s, in the first samba and carnival song records. The...

10 de Mar de 2007

Challenge: Uniting, in one store, the whole essence of TIM brand in Brazil: using technology to live better. The goal was to show, strategically, inspirationally and through experimentation, how TIM’s products and services could make the consumer’s life easier. Solution: A mega store in New York City Shopping Center (Rio de Janeiro) was built so as to...

17 de Oct de 2006

Challenge: In 2006, TIM Festival’s 4th edition gathered 32 bands at Marina da Glória, Rio de Janeiro, spreading itself in memorable performances in three other Brazilian cities: Vitória, Curitiba and São Paulo. Once again, we had to show through graphic language the democratic vitality of a festival capable of embracing every musical style. Solution:...

20 de Jul de 2006

Challenge: In 2006, TIM Music Awards was in its 4th edition. The graphic concept  had to illustrate Jair Rodrigues’ plurality, his ability to cross through all rhythms and genres with unique style and magnetism. Solution: More than 50 years of Brazilian music inspired Tátil in creating the graphic language. Jair Rodrigues’ image, his versatility...

20 de Dec de 2005

Challenge: Translate the prestige the Festival’s third edition had already attained, creating a graphic concept worthy of one of the world’s greatest guitar players, the Brazilian Baden Powell. Solution: Tátil reflected the freedom and fluency with which Baden Powell lived and played his guitar in TIM Music Awards’ 2005 items. Sinuous lines...

25 de Oct de 2005

Challenge: In Tim Festival’s third edition, TIM set ambitious goals to surpass earlier editions’ success. They idealized an event that would bring together established national and international music artists in Rio de Janeiro and São Paulo, with parallel attractions in the cities of Porto Alegre and Belo Horizonte. Solution: Tátil based all TIM...

20 de Dec de 2004

Challenge: TIM has a strong connection to music, which is renewed each year through initiatives that are valuable for our country’s culture. One of these initiatives is the TIM Music Awards. After a successful first edition, in 2003, Tátil had new and greater challenges for the following edition. The largest one was to find a sole concept, aligned with the...

1 de Oct de 2004

Challenge: After overcoming the initial challenge of substituting the former Free Jazz festival, and presenting a whole new event, as for content and format, to the public of Rio de Janeiro, TIM Festival 2004 met with an even bigger challenge: win over São Paulo, a city accustomed to holding large attractions and festivals. Solution: Months before the TIM...