16 de Dec de 2005

Desafio Em 2004, a Nokia desejava criar uma plataforma de música e arte multimídia, capaz de gerar conexões poderosas com seus consumidores. Um público jovem, exigente, antenado e ávido por tecnologia. Nascia assim o Nokia Trends. Solução Para dar forma e vida ao Nokia Trends, a Tátil desenvolveu um complexo sistema criativo. Começou pelo nome, criando...

16 de Jan de 2005

Challenge: More than 80% of all new cell phone customers are from emerging markets. With this in mind, Nokia made a strategic decision to invest massively in a merchandising platform for Latin America, thus creating a need for simple, flexible, high impact communication elements that could cope with any message or brand innovation at POS. Solution: Nokia...

16 de Apr de 2003

Challenge: Develop a special package for the young female market, which took into consideration exclusive content, related to fashion and music, celebrating the partnership between Nokia and Melissa in 2006. Solution: Inspired on the punk naïf universe, Tátil created a reusable package, using, as a graphic resource, a large collage of drawings made by hand...