26 de Aug de 2011

Nós da equipe Tátil SP passamos o dia hoje olhando currículos e portfólios de designers que nos escreveram ao longo do ano querendo trabalhar com a gente. Depois de um brainstorm resolvemos compartilhar com vocês alguns pontos que achamos importantes para quem está atrás de uma vaga aqui na Tátil – ou em outras agências! 1) português. > Antes de...

1 de Jan de 2011

THE CHALLENGE THE DREAM PROJECT Imagine a brand born with a huge challenge: to represent the Passion and Transformation of a city and an entire country, and project these values to the rest of the world. A brand that must express unity. Inspire achievement and optimism. Avoid clichés and present Rio de Janeiro as the site of the largest sporting event in the...

22 de Nov de 2010

One of Brazil’s favorite sweets, the brigadeiro, made from the finest Belgian and French chocolate. That’s the recipe of the Brigadeiro Bistrô, which redesigned this traditional sweet with a hint of sophistication. To transform this idea into a brand, we looked for inspiration to the classic paper liners that envelop the sweets. The “hand made”...

4 de Nov de 2010

Natura, one of the leading companies in the area of sustainability, wanted to launch Una: a premier make-up line that combines state-of-the-art skin care with natural ingredients. Outstanding and sophisticated products that enhance each woman’s unique beauty. The brand’s goal is to illuminate beauty without any predetermined notions or...

6 de Oct de 2010

Pensamento sustentável e design inteligente. Esses foram os principais ingredientes que usamos para interpretar o desejo de inovação da Natura com o lançamento de seus novos refis. Além de gerarem menos impacto, os refis ficaram ainda mais bonitos e práticos, facilitando o seu uso pelo consumidor. Na Linha Tododia, o tema “a evolução é a rotina da...

18 de Aug de 2010

The speed of fast-food with the quality of Japanese cuisine. This unconventional combination, which formed the premises of a new Japanese restaurant brand – Bentô – was interpreted by Tátil in a project that involved branding, concept design, naming and interior design. The packaging designed with sustainability in mind earned us an iF, one of the most...

17 de Aug de 2010

To inspire couples to nurture the cycles of love and enhance the sustainability of loving relationships; that was the challenge we shared with Natura when we set out to develop a creative concept for their new product line, Natura Amó. It took two years, a lot of reading, discussions with specialists and many brainstorming sessions to finally fulfill...

12 de Aug de 2010

CHALLENGE Fiat had to create, within some of its dealerships, a premium space to work the differentials in their most luxurious models. A boutique in which the customer could have as much finesse and a complete experience with the cars on display. SOLUTION Tátil created a unique space that emphasizes the attributes of cars and...

14 de Jun de 2010

CHALLENGE: With the implementation of the new logo on the launch of the new manufacturer in Brazil, Fiat needed to revamp their visual identity design of showrooms. Tátil was invited to develop the design of outdoor signage, internal and ambiance of the utilities, reflecting the needs of corporate communication, promotional and brand...

16 de Jan de 2010

Challenge Recognized and desired by their creams and perfumes, Natura wanted to bring that same brand awareness to its shampoo products. For this, Tátil embraced the challenge of revitalizing the Natura Plant line, creating a new visual identity for the packages to translate the brand positioning: a blend of technology and...