Natura, one of the leading companies in the area of sustainability, wanted to launch Una: a premier make-up line that combines state-of-the-art skin care with natural ingredients.
Outstanding and sophisticated products that enhance each woman’s unique beauty. The brand’s goal is to illuminate beauty without any predetermined notions or stereotypes.
The greatest challenge of this project was to develop a language that united two seemingly distant worlds: the sustainable universe of Natura and the sophisticated feminine universe of state-of-the-art make-up.
The development of Una’s identity was inspired by the concept of “Light”. To express this idea, we gathered an inspiring repertoire that added a feminine sophistication.
The use of the color black, previously hardly ever used by Natura, was essential in granting an air of sophistication to the product line. The use of resources such as pointillism, blurring, illustrations, typography and photographic language gave the brand its unique personality and distinction.
Tátil also developed clear and consistent guidelines that ensured the consistency of all Una communications, allowing the brand to establish itself in the premier market segment.
Espalhe essa ideia
Já tinha visto os produtos no catálogo e já imaginava que fosse um trabalho da Tátil… as fotos são incríveis, a linguagem da comunicação, as embalagens… passam muita sofisticação mesmo.
AMEI!
que feio Sr Fabio Lopez, roubando ideia de aluno…
Caro Sr. Guy Fawkes, deve ter havido algum mal entendido. As diretrizes para este projeto vieram diretamente da Natura, resultado de grupos de estudo interdisciplinares. A linguagem de Natura UNA foi desenvolvida na Tátil São Paulo, sem envolvimento algum do Sr. Fabio Lopez, que é freelancer em alguns projetos na equipe do Rio de Janeiro.