One of Brazil’s favorite sweets, the brigadeiro, made from the finest Belgian and French chocolate. That’s the recipe of the Brigadeiro Bistrô, which redesigned this traditional sweet with a hint of sophistication.
To transform this idea into a brand, we looked for inspiration to the classic paper liners that envelop the sweets. The “hand made” concept permeated throughout the visual identity; its typography is a reference to the handwritten blackboards in French bistros.
The project included the brand design and naming, as well as a portfolio that ranges from napkins to prints, menus, uniforms and the architecture of the store and kiosks. Everything was carefully designed to communicate the exclusivity of the artisan “hand-made” brigadeiro sweets, displayed in an elegant bistro-like setting.
Vitrine Stand no Shopping Vila Olímpia
The design of the brigadeiro packaging, with a see-through window in the format of the logo, features traditional prints with a simple “hand written” feel. The goal was to emphasize the flavor and sophistication of the brigadeiro, which makes an elegant gift.
Espalhe essa ideia
Gostei muito desse novo conceito de loja de brigadeiro….no começo do ano descobri esse em paris http://gourmet.updateordie.com/2010/03/30/la-patisserie-des-reves-paris/
Muito interessante tambem….os doces são tratados como joias!
olá achei o máximo essa lojinha. eu faço doces profissionalmente e fiquei encantada com essa idéia. voce ja encontrou alguma pareeida qui no Brasil?
Joyce! a Brigadeiro Bistrô possui duas lojas na cidade de São Paulo. Uma fica no Shopping Vila Olímpia (vizinho à Tátil SP!) e a outra no Shopping Villa-Lobos. A gente passa sempre por lá! Vale a pena conferir, os brigadeiros são uma delícia!