Coca-Cola – Coletivo

Challenge

Coca-Cola wanted to build on existing NGOs in communities throughout Brazil, a space to develop collectivism, optimism and transformation through technology, using as its premise the idea of ”build with”. The goal was to turn good ideas into businesses, and invest in the future of these communities in a sustainable manner, enabling and creating new local jobs, using as an opportunity Coca-Cola’s own retail network.

Solution

To create a real space for meeting and learning, we seeked inspiration in the visual and verbal references chosen by the community in a dynamic research and unfocus groups. We materialized the outcome of these interactions in name, brand and in furniture and structural items, developing a logic of thought with three parts: a fixed, flexible and a third one completely free so that the project could be implemented, respecting the characteristics of each community.