20 de Dec de 2008

Desafio Em 2008, com o objetivo de discutir o papel do design como ferramenta para transformar o futuro, a Tátil foi convidada para apresentar, no Festival de Publicidade de Cannes, um workshop chamado Designing Naturally. Era preciso criar um convite original, que refletisse os princípios naturais e despertasse o interesse, misturando baixo impacto ambiental...

15 de Dec de 2008

Challenge After 15 years using the same signature and positioning, Brazil’s leader in household appliances realized that its public had changed. It had to establish itself as an object of desire, delivering, now, more than an incomparable product – a brand that communicated what its public came to value the most: authenticity. Solution We...