21 de Dec de 2007

Desafio A Unimed Brasil desejava celebrar e compartilhar os grandes resultados obtidos no período de 2001 a 2008. Por isso, queria elaborar um Relatório de Gestão diferenciado, recheado de design e conceitualmente voltado para a palavra-chave que simbolizou este período: o diálogo. Solução A Tátil, que também foi responsável pelo projeto de Branding da...

22 de Oct de 2007

Challenge: In 2007, for Tim Festival’s 5th edition, Tátil had to recapture and present, in a clear and intriguing way, through the event’s graphic concepts, the emotional connections that exist between people and the experience of a huge music festival. Solution: From intense research work, which included meetings with different groups, we plunged in...

20 de Oct de 2007

Challenge: To create a gift package portfolio and a line of products for Natura’s brand Crer para Ver which revealed a bit of the project’s history and reflected its values and assumptions. Created in 1995, the non-lucrative project’s goal was to join Natura’s consultants and consumers under the same cause: developing education in our...

11 de Jun de 2007

Challenge: Schincariol, Brazil’s 2nd largest beverage brand, decided to join the competitive Brazilian juice market. In 2006 there were more than 15 brands competing for more space in points of sale and in people’s minds and hearts. Solution: After thorough investigation into the icons associated with the relationship between this product and the consumer,...

20 de May de 2007

Challenge: To honor, in the prize’s 5th edition, samba itself, designing a concept that told the story of one of its biggest composers: Zé Ketti. Solution: To reproduce the honoree’s universe, creating relevant content, we traveled back in time, seeking inspiration in the visual culture of the 60s, in the first samba and carnival song records. The...

10 de Mar de 2007

Challenge: Uniting, in one store, the whole essence of TIM brand in Brazil: using technology to live better. The goal was to show, strategically, inspirationally and through experimentation, how TIM’s products and services could make the consumer’s life easier. Solution: A mega store in New York City Shopping Center (Rio de Janeiro) was built so as to...