Estratégias, Expressões e Experiências de Marca.

Natura Natal 2004

Natura Natal 2004

25 de Dec de 2004

Challenge: In 2004, Natura wished to be present in Brazilians’ Christmas with packages detached from the traditional Christmas atmosphere and that paid tribute to popular traditions. Solution: We researched traditional Brazilian Christmas celebrations, choosing chap books and woodcuttings as visual languages to interpret the Folia de Reis, O Guerreiro and As...

Prêmio TIM de Música 2004 – Lulu Santos

Prêmio TIM de Música 2004 – Lulu Santos

20 de Dec de 2004

Challenge: TIM has a strong connection to music, which is renewed each year through initiatives that are valuable for our country’s culture. One of these initiatives is the TIM Music Awards. After a successful first edition, in 2003, Tátil had new and greater challenges for the following edition. The largest one was to find a sole concept, aligned with the...