25 de Dec de 2004

Challenge: In 2004, Natura wished to be present in Brazilians’ Christmas with packages detached from the traditional Christmas atmosphere and that paid tribute to popular traditions. Solution: We researched traditional Brazilian Christmas celebrations, choosing chap books and woodcuttings as visual languages to interpret the Folia de Reis, O Guerreiro and As...

20 de Dec de 2004

Challenge: TIM has a strong connection to music, which is renewed each year through initiatives that are valuable for our country’s culture. One of these initiatives is the TIM Music Awards. After a successful first edition, in 2003, Tátil had new and greater challenges for the following edition. The largest one was to find a sole concept, aligned with the...

1 de Oct de 2004

Challenge: After overcoming the initial challenge of substituting the former Free Jazz festival, and presenting a whole new event, as for content and format, to the public of Rio de Janeiro, TIM Festival 2004 met with an even bigger challenge: win over São Paulo, a city accustomed to holding large attractions and festivals. Solution: Months before the TIM...